"What is needed in today's #digitalworld is #smart, #sound and #reliable
research that reveals the #truth from #realrespondents and #realdata.
I have either designed, executed or reported in over 1000 research projects in consumer products,
business services or social issues. I have the technical and practical expertise to help you"
EACH MILESTONE TELLS THE STORY OF MY EXPERIENCE
•Fieldwork Doyenne •Entrepreneur •Industry Expert •Consultant
“I've worked with many clients, and have gained tremendous experience and expertise in diverse fields”
Click on each brand to see what each project was about
• Citibank • PhillipCapital • Tiger Breweries • Filtrona • Ferrero Rocher • BreadTalk • Centrepoint Properties • Singapore Prison Centre • Hewlett Packard • DHL • UOB Bank • Colgate Palmolive • HSBC Bank • Samsung • Yoplait • Royal Sporting House • OCBC Bank • Visa • Victorian Managed Insurance Authority • Coca-Cola • Robinson & Co. • Singapore Discovery Centre • Microsoft • Kinohimitsu • Pricewaterhousecoopers • Canon • Singapore International Foundation • Nissin • BAT • National Volunteer & Philanthropy Centre • Jotun Paints • Purina Fancy Feast • DBS Bank • Amway • Oral-B • International Enterprise Singapore • Clinique • Motorola • John Little • Saw Swee Hock School of Public Health • Monetary Authority of Singapore • Spring Singapore • Ogilvy & Mather • Canadian International School • LVMH • Massachusetts Institute of Technology • Singtel • MamyPoko • Asian Development Bank • Singapore Tourism Board • AXA • Cummins Generator • Carlsberg • Esso • Kentucky Fried Chicken • Deutsche Bank • Philip Morris • Competition Commission of Singapore • M1 • Barilla • Ministry of Community Development, Youth and Sports • The Newpaper • Future Cities Laboratory • Tourism Australia • Walls Ice Cream • Pfizer • National Climate Change Secretariat (PMO) • Kimberly-Clark • Pokka Coffee • Siemens Diagnostics • Polo Ralph Lauren • YKK • Anlene • Health Promotion Board • Singapore Management University • Kit Kat • Pizza Hut • Taco Bell • Land Transport Authority • F&N • Davidoff • Starhub • Lipton • Pioneer Investments • Goodyear • ArtReach • Ernst & Young • AstraZeneca • Coffee Bean & Tealeaf • Public Utilities Board • SalonPas • Cargill • Pampers • Kotex • Holcim Global • Metro • AIA • Lion Nathan • HTC • Danone • Fedex • IBM • ING Bank • Nokia • Abacus Travel • Ericsson • Unilever • SKII • Club Med • Capital Land
“Many products and ideas are tested before going to market.
Expert research provides the right direction and
safeguards your investment to fund only the viable ideas”
Validate a business idea
Map your customer's or user's journey
Outline the entry strategy
Refine the product
Understand the competition
Define a niche market
Measure acceptance levels
Test the price points
Create customer profiles
Determine marketing direction
Map your customer's or user's journey
Outline the entry strategy
Refine the product
Understand the competition
Define a niche market
Measure acceptance levels
Test the price points
Create customer profiles
Determine marketing direction
“There is wisdom in understanding real customer behaviour
and opinions by the impartial gathering of sound and
reliable data to make better and informed decisions”
Click to find out more