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  Allow Me To  

  Introduce Myself  

  I am Katrina Dexter  

 

 "With over 30 years of using research 
  to better businesses and government, 
 I now use my expertise to 
  launch Startups and support SMEs with 
  smaller budgets and BIG aspirations" 

Contact me at katrina@dexterre.asia

 "What companies need in today's technology-driven 
 business world is an experienced entrepreneur, who 
 is also an expert in sound market research" 

 

 

 Click on the milestones to read more 

 

 

  
“I have been involved in over 1000 research projects; from
business services to consumer and social research.
I have the technical and practical know-how to help you"
  
 

 

•Fieldwork Doyenne     •Entrepreneur     •Industry Expert     •Consultant
“I've worked with many clients, and have gained tremendous experience and expertise in diverse fields”

Click on each brand to see more


• Citibank • PhillipCapital • Tiger Breweries • Filtrona • Ferrero Rocher • BreadTalk • Centrepoint Properties • Singapore Prison Centre • Hewlett Packard • DHL • UOB Bank • Colgate Palmolive • HSBC Bank • Samsung • Yoplait • Royal Sporting House • OCBC Bank • Visa • Victorian Managed Insurance Authority • Coca-Cola • Robinson & Co. • Singapore Discovery Centre • Microsoft • Kinohimitsu • Pricewaterhousecoopers • Canon • Singapore International Foundation • Nissin • BAT • National Volunteer & Philanthropy Centre • Jotun Paints • Purina Fancy Feast • DBS Bank • Amway • Oral-B • International Enterprise Singapore • Clinique • Motorola • John Little • Saw Swee Hock School of Public Health • Monetary Authority of Singapore • Spring Singapore • Ogilvy & Mather • Canadian International School • LVMH • Massachusetts Institute of Technology • Singtel • MamyPoko • Asian Development Bank • Singapore Tourism Board • AXA • Cummins Generator • Carlsberg • Esso • Kentucky Fried Chicken • Deutsche Bank • Philip Morris • Competition Commission of Singapore • M1 • Barilla • Ministry of Community Development, Youth and Sports • The Newpaper • Future Cities Laboratory • Tourism Australia • Walls Ice Cream • Pfizer • National Climate Change Secretariat (PMO) • Kimberly-Clark • Pokka Coffee • Siemens Diagnostics • Polo Ralph Lauren • YKK • Anlene • Health Promotion Board • Singapore Management University • Kit Kat • Pizza Hut • Taco Bell • Land Transport Authority • F&N • Davidoff • Starhub • Lipton • Pioneer Investments • Goodyear • ArtReach • Ernst & Young • AstraZeneca • Coffee Bean & Tealeaf • Public Utilities Board • SalonPas • Cargill • Pampers • Kotex • Holcim Global • Metro • AIA • Lion Nathan • HTC • Danone • Fedex • IBM • ING Bank • Nokia • Abacus Travel • Ericsson • Unilever • SKII • Club Med • Capital Land
“Many products and ideas are tested before going to market.
Expert research provides the right direction and
safeguards your investment to fund only the viable ideas”

Validate a business idea
Map your customer's or user's journey
Outline the entry strategy
Refine the product
Understand the competition
Define a niche market
Measure acceptance levels
Test the price points
Create customer profiles
Determine marketing direction
“There is wisdom in understanding real customer behaviour
and opinions by the impartial gathering of sound and
reliable data to make better and informed decisions”
Click to find out more

IDEA
TESTING
VALIDATION
RESEARCH
CONCEPT
TESTING
CUSTOMER
RESEARCH
EMPLOYEE
RESEARCH
STAKEHOLDER
RESEARCH
USER EXPERIENCE
RESEARCH
BRAND & COPYRIGHT
RESEARCH
ADVERTISMENT
TESTING
PRODUCT
RESEARCH
PRICE
TESTING
PACKAGING
RESEARCH
COMPETITOR
RESEARCH
CHANNEL
RESEARCH
PROCESS
RESEARCH
IDEA
TESTING
VALIDATION
RESEARCH
CONCEPT
TESTING
CUSTOMER
RESEARCH
EMPLOYEE
RESEARCH
STAKEHOLDER
RESEARCH
USER EXPERIENCE
RESEARCH
BRAND & COPYRIGHT
RESEARCH
ADVERTISMENT
TESTING
PRODUCT
RESEARCH
PRICE
TESTING
PACKAGING
RESEARCH
COMPETITOR
RESEARCH
CHANNEL
RESEARCH
PROCESS
RESEARCH

 

 

 

  Startup Research
  SME Research
  User Research
  Consumer & Social Research
  White Paper Research

  Research Design
  Fieldwork & Data Collection
  Research Analysis & Report
  Business Consulting
  Recruitment & Moderation

  I am Katrina Dexter  

 katrina@dexterre.asia  

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